Nevadan at Work: Businessman identifies a need – and fills it
By Jennifer Robison LAS VEGAS REVIEW-JOURNAL
Would you work if you didn’t have to?
For Jim Brock, the answer is easy. When he sold his share of a wireless communications company to Nextel Corp.
in 1999 for $16.5 million, Brock was 38 and didn’t need a day job ever again. He tried the idle life,
kicking back and taking up golf for the first time. But his kids were in school,
his friends were all working and his phone wasn’t ringing. It didn’t take
long for Brock to get bored, and realize making business happen was just what he loved to do.
He kicked the tires on a few franchises, but didn’t see anything that excited him.
He founded a wireless sales company in 2002, but he didn’t have his real epiphany until 2008,
after he took his laptop to a national electronics store for repair. His experience there convinced him he could do better.
So he hired a technician and opened Simple Computer Repair. Its hook is, well, simplicity & free diagnosis,
flat repair fees and no complicated “geek speak.”